Hardwood Flooring

The timeless, gorgeous look of hardwood flooring bring the beauty of nature inside and instantly enhances the character and value of your home. Whether you want flawless, elegant tones with smooth finishes or unique, hand-wrought planks with a natural finish, hardwood flooring will give your home an alluring quality that is both luxurious and rustic.

Decisions, Decisions, Decisions!

When choosing hardwood, the color, character, finishes and construction type are the important factors to consider.
Color: The color of hardwood floors ranges from quite light to intensely dark—and everything in between. While, as a rule, lighter floors work well in contemporary settings and darker floors are elegantly at home in more traditional rooms, choosing is essentially a matter of preference.

Character: Naturally present in hardwood, grain variations help determine a woodʼs “personality.” Dramatic grain suggests a rustic feeling. Historically, moderate grain variations are associated with the traditional. And hardwood with very little graining has a sleek, contemporary look.

Finishes: At Unbelievable Flooring & Decor, youʼll have a multitude of finishes to choose from—gloss or luster level, scraping degree and technique, wire-brushing, etc. To choose what is best for you, ask our Flooring Experts to show you samples of the various finishes.

Construction: There are two basic choices—solid or engineered. For a different material with the same look & feel as wood, Bamboo is also a fantastic option.

What is the difference between Solid Wood, Engineered Wood and Hardwood? Weʼre glad you asked!


Solid Wood

Solid planks are created from a single piece of wood and make a handsome floor that lasts for years.

Pros: Solid planks are created from a single piece of wood and make a handsome floor that lasts for years.

Cons: Solid wood is milled from a single 3/4" thick piece of hardwood. Solid wood flooring expands and contracts with changes in your home's relative humidity. Normally, installers compensate for this movement by leaving an expansion gap between the floor and the wall. Base molding or quarter round is traditionally used to hide the extra space.


Engineered Wood

Hardwood planks classified as “engineered” feature multiple layers (typically between three and five) that are bonded together under extreme heat and pressure. The layers typically include a top veneer of hardwood backed by less expensive layers of plywood, although some manufacturers use substrates made from recycled wood fibers mixed with stone dust for improved durability and stability.

Pros: Engineered planks are made from several layers of wood (with a core of plywood or HDF) and are designed to withstand higher levels of humidity. This means they can go in some rooms solid floors canʼt and is often the preferred choice in areas where the humidity level can vary.

Cons: Engineered wood looks just like hardwood (because it has a thin layer of solid wood on the top), which is great! The only con is that because the top layer is so thin, itʼs not possible to “refinish” engineered hardwood more than once or twice. While hardwood floor may last 100 years or more, engineered wood might last 15-20, depending on care and use.


Because of their striking physical similarities, Bamboo is an attractive and “eco-friendly” alternative to hardwood.

Pros: Bamboo boasts rapid growth and natural regeneration properties, which is why Bamboo is often marketed as being the “green” flooring choice. It is similar to wood in appearance, price, moisture resistance and durability.

Cons: Bamboo is not graded and sorted for color or feature homogeneity. Because of this, you will often find more variation from plank to plank with bamboo. Some people consider this more visually interesting, while others dislike the scattered nature of such an inconsistent look.